Using the new branding, a key part of the design was to ensure that the master colours became an integral feature of the site. We also introduced some feature graphics to reflect the brand and create a great aesthetic look and feel to the core page designs.
Creating an automated carousel at the top of the site was a key way to showcase key photography and engage the user when landing on the site. We then created a user friendly menu to showcase the core services including the Hotel, Tykes Restaurant, Golf, Weddings, Special Occasions & Conferences so that users could quickly filter through to any area of interest.

The design and build focused on creating an engaging, effective user journey that encouraged conversion. For instance, throughout the site users can book a table, a room and tee booking with minimal clicks as well as submit an enquiry. We also looked to create consistency throughout the site where there is more information available for key services such as Weddings, Golf and the Tykes Restaurant by implementing a grid menu approach. This concept meant that users could easily see an overview and select a relevant subpage of interest.