After the font had been agreed on in-house, we needed to bring the team’s personality, key messaging, specialties and ethos to life, and develop a brand that represented all of these areas. Our designer worked on using the font as a focal point and evolved the design through the use of bold secondary colours and ultimately developed a style that was a true reflection of the company. The result — a strong, impactful brand that wholly embodies their culture and approach to business.

As an innovative, forward-thinking team, we were keen to add touches of animation to really bring Off The Hook’s vision to life, set them apart and showcase their personality online.