100% British Baked
Founded in 1987 and as a family owned business, we worked with Haywood & Padgett to refresh the branding to create a more modern, fresh aesthetic that could be integrated into the new website design and build whilst still keeping the original logo and sense of heritage intact.
Alongside the brand refresh, this project was an exciting opportunity as the team wanted to introduce ecommerce into the new website so that customers could order directly via the website. Using WooCommerce, we worked to create a user friendly, engaging customer experience that shared the brand’s history, their new feature kitchen and allowed users to purchase certain products. We also focused on creating a streamlined navigational journey for users to view the full range of product categories that Haywood and Padgett produce, including the launch of their baking kits and non-scone products.