Beyond the Keyword: Why GEO (Generative Engine Optimisation) is Replacing Traditional SEO in 2026

Long forgotten and seen as the poor cousin of its now larger neighbour Leeds, Bradford once the north’s leading industrial city is enjoying a rejuvenation thanks largely to the local Bradford councils effort to improve the city centre and encourage businesses to establish themselves in the once pr...

From Shelf to Screen: Converting Casual Grocery Shoppers into Brand Evangelists

From Shelf to Screen: Converting Casual Grocery Shoppers into Brand Evangelists

There is a specific hurdle every independent food and drink brand eventually faces. You have spent years perfecting your product—obsessing over flavour profiles, refining ingredients, securing stockists, and landing those first...

Beyond the Room: How Boutique Hotels Use Digital Storytelling to Drive Direct Bookings

Beyond the Room: How Boutique Hotels Use Digital Storytelling to Drive Direct Bookings

There is a distinct moment when you walk into a great boutique hotel. The low lighting, the weight of the key fob, the scent of cedar or citrus in the lobby, the carefully curated reading list on the bedside table. Every touchpoin...

Big news for the Adigi team!

Big news for the Adigi team!

We are beyond excited to announce that David Whittle is officially joining Adigi as a Non-Executive Director, stepping into the role of Brand Specialist. If you’ve been following our journey recently, this might not come as a t...

From Yorkshire to the Coral Triangle: How We Built the New Digital Experience for Bunaken Oasis Resort & Spa

From Yorkshire to the Coral Triangle: How We Built the New Digital Experience for Bunaken Oasis Resort & Spa

If you’ve been following Adigi for a while, you’ll know we love a good hospitality project. From boutique hideaways in the Cotswolds to vibrant dining spots in the heart of London, crafting digital experiences for incredible v...

The Digital Showroom: Translating Tactility to the Screen

The Digital Showroom: Translating Tactility to the Screen

The best brief we ever received from an interior designer: “Make it feel like our showroom.” That’s it. Six words. But it said everything. When you walk into a great interior design showroom—curated, calm, immersive, det...

The Food & Drink Brands Winning Online in 2026 Have One Thing in Common (And It’s Not the Best Product)

The Food & Drink Brands Winning Online in 2026 Have One Thing in Common (And It’s Not the Best Product)

I’ve worked with some exceptional food and drink brands over the years. Award-winning producers. Cult craft breweries. Zero-waste kitchens. And if there’s one thing I’ve learned by 2026, it’s this: the ones growing the f...

The Frictionless Stay Begins Online: Why Mobile UX is the Biggest Miss for Boutique Hotels

The Frictionless Stay Begins Online: Why Mobile UX is the Biggest Miss for Boutique Hotels

At Adigi, we spend a lot of time looking at hospitality websites. Whether we are conducting deep-dive market research or auditing digital storefronts for prospective clients, we constantly look out for patterns to keep our finger...

Why Digital Audits are the Secret Weapon Your Website is Missing

Why Digital Audits are the Secret Weapon Your Website is Missing

We’ve all been there. You look at your company website and think, “Yeah, it looks decent.” But under the surface, you’ve got a sneaking suspicion it isn't pulling its weight. Maybe your traffic has plateaued. Maybe people...

From London’s Streets to Riverside Retreats: Why We’re the London Website Agency for Brands like Coppa Club

From London’s Streets to Riverside Retreats: Why We’re the London Website Agency for Brands like Coppa Club

Whether you’re running a chic boutique hotel in Belgravia or a sprawling country escape in the Cotswolds, your website is effectively your most important "physical" site. At Adigi, we’ve spent years perfecting the art of the d...