Digital marketing is a broad term that encapsulates the whole strategy of building a brand online. From the website, content, blog and blogger outreach, Google AdWords, social media and email marketing - the list goes on.
Every business has different aims and different services and so we use various methods and processes to assess traffic flow to your site, social channels which would be the right fit for you, target audiences, and brand message and voice to determine the best strategy for you.
The right strategy for brands will be multifaceted - different social platforms alongside the website, alongside marketing campaigns all work together to build a brand online.
As with every service we provide, our strategy and implementation are all fully bespoke for each brand - working to best suit your brand and aims.
We produce a full content plan which is focused around our suggestions which include all our services and how we believe they would work best for you.
All our websites are optimised to be search engine friendly and when launching a new website, we always ensure content sits in line with how favourably search engines will view the content which influences the ranking of the websites.
It’s the new age of SEO; far from there being one clear strategy which guarantees high ranking, we need today to work harder to build a digital marketing strategy which builds the brand online - therefore being seen favourably by search engines which today require multi layered strategies.
To ensure return on investment and monitor if certain strategies are working or if we need different tactics, we always supervise conversions such as click through rates, conversion rates, cost per acquisition, and are always striving for improvement for you.
We pride ourselves on delivering top results in competitive and varied industries.