Content Marketing Institute

Influencer marketing; a light-bulb moment for brands?

Influencer marketing; a light-bulb moment for brands?

It’s almost impossible to scroll through a marketing blog without reading about influencer marketing. But in today’s world, where everyone with a social media account wants to be an authority on one subject or …

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The value of Content Marketing- Because no one wants their video to be skipped after 5 seconds.

The value of Content Marketing- Because no one wants their video to be skipped after 5 seconds.

The Content Marketing Institute defines content marketing as, "a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience- with the objective of driving profitable …

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