If you have been on many businesses websites lately, you may have noticed their 'blog' button, leading you through to their online blog. You may be questioning why an airline need a blog for example, the answer is that it has been shown that blogging can hugely increase a companies business, according to a HubSpot survey, 60% of business who blog acquire more customers- we like that figure!
Forbes online, "In terms of search engine rankings, I like to think of blogging as fishing. The more hooks you have in the water, the more likely you are to catch a fish. In the same way, as you add more content to your site, more pages from your domain become indexed in search engines. This improves organic search visibility and increases website traffic." As worded by