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The Great British Exchange

The Great British Exchange is a business-to-business distributor of British made products. This is a unique online business sourcing British made products from all across the country. They provide a platform for producers to sell their products directly to retailers in a secure environment.

Located in Yorkshire, the GBE have a showroom for retailers to visit and see this diverse range of unique British made products.

The Great British Exchange

Key features and services

  • Responsive, customer-facing marketplace website
  • Bespoke Zend Development with custom Content Management System
  • Integration with multiple third-party payment systems
  • Integration with ERP system (Netsuite) and UPS delivery software
  • Email Marketing campaign creation and management

adigi were commissioned to design, develop and produce a distribution website that would fully integrate with multiple third-party applications including a CRM/ERP system. We worked very closely with the GBE team to build a user-friendly customer experience for both producers and retailers alike.

The key requirement and challenge of the project was the syncronisation of data across external systems. We developed a robust framework backed by Zend to handle data between each service and ensure reliability and stability.

Brand awareness and conversion

Meeting GBEs objectives, soon after launch thousands of products were added to the marketplace by the 100+ producers who'd registered.

Visibility of the website has been maximised and brand awareness has been increased through email marketing activities which have seen an increasingly positive response.

The Great British Exchange

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