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Prologue Cycling

Based in Harrogate, Prologue Cycling is a stockist of high performance road bikes. They also have a café, physio centre and host bike repair workshops to fully support cyclists from entry-level to elite athletes. adigi designed and built a new website to support the shop, aiming to encourage customers to visit, promote the café, advertise the brands they stock and promote the bike repair and wellbeing services Prologue Cycling offer.

Prologue Cycling

Building a brand-focused, engaging website

adigi designed and built a new website to support the shop, aiming to encourage customers to visit, promote the café and promote the brands they stock. Prologue Cycling offer a wide range of services and the website has been designed specifically to engage with the cyclist.

After consultation and a real understanding of the brand and the shop we designed a responsive website that would promote the brand and engage with customers. Content Management was provided via WordPress allowing the client to manage key areas of the website.

Results:

Launched in time for our very own Tour de Yorkshire in 2014, visitor levels exceeded all expectations from day one and brand awareness was strengthened as a result.

Prologue Cycling

Supported by social media, email marketing and PPC traffic, the website has seen conversion and engagement levels for the website increase month on month.

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