flash banners, brand engagement, media relations
Interflora are the largest and the longest serving flower delivery network in the UK. For almost 100 years they have been delivering flowers and well wishes throughout the country. Their iconic Mercury Man emblem branding is recognised worldwide.
With flowers, cards and general well wishes being delivered throughout the country daily, Interflora is a brand that has built its reputation on trust.
Interflora required a series of banner advertisements for a number of seasonal campaigns throughout the course of 2012, this included, Valentines day, Mothers day, Easter and many other special occasions throughout the year. These adverts were served through various media networks with strict requirements on specification including filesize which had to be observed .
adigi were commissioned to animate their banner-advertiment campaigns in Adobe Flash and GIF variations. This involved meeting challenges in making the banners from flash to a required file size that could be sent out on various media networks across the internet. With not all devices supporting flash we had also to provide GIF versions of the files as a fall-back solution.
We have completed and animated a series of banners for distribution across various media networks. Using tracking embedded within the adverts, we are able to analyse the success of a particular campaign to help us maximise any return on investment.