Argos Personalised Jewellery
Argos is one of the leading retailers in the UK with stores throughout the country. They are committed to expanding their product ranges and markets and therefore required a fully responsive e-commerce website to launch their new range of personalised jewellery.
Seeing the trend of personalisation on websites such as Not On The Highstreet, Argos saw this as the next step for their business, to capitalise on this ever growing sector.
Building a robust e-commerce solution
adigi were commissioned to develop a new independent e-commerce website, that would adhere to strict brand guidelines and appeal to their target audience already familiar with the Argos brand. The website build included social media integration, SEO optimisation and a streamlined checkout process.
We worked closely with the client at the design stage focusing on ease-of-use and user-journey, ensuring conversion would be maximised and a positive customer experience would be achieved. A responsive, optimised website build was essential to ensure visibility across all devices, allowing customers to browse and shop regardless of how they were using the site.
With frequent price updates, sales and offers throughout the year, a robust e-commerce content management system was provided to facilitate content updates that would need to be rolled out quickly and efficiently.