E-Commerce

We create online stores which use the latest technology to drive retail objectives and provide our clients with optimised, user-friendly e-commerce platforms. Each brand and business needs individual treatment, so we assess and understand the objectives of every e-commerce website to fit with the needs and uses of each brand and business.

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Putting the customer first

Using the best approach in e-commerce design, development and optimisation to optimise the return on investment. Our e-commerce solutions focus on conversion and engagement; providing flexibility and scalability to meet the demands of an evolving business.

The goal of an e-commerce site is to sell, so we concentrate on optimising the design to ensure conversion is maximised, streamlining the checkout to provide an easy to navigate site that will provide the best return on investment.

Shopping Online

The key features of our e-commerce websites include:

  • Streamlined checkout process
    Ensuring the customer can checkout quickly in the least amount of steps necessary
  • Clear Navigation
    Ensuring content can be found quickly and easily on any device
  • Prominent site search
    Providing customers with a quick and simple way to find products and filter results
  • Cross-promotion
    Using featured products, related products and collaborative filtering to promote other products available
  • Incentivising purchases
    Newsletter sign-up incentives, abandoned basket reminders and discount codes/promotions all help to maximise conversion
  • Social Media Presence
    Encouraging customers to share content and review products and purchases via social media

In today’s online marketplace, the use of mobile and tablet devices for online purchases has significantly increased. To ensure the website is fully accessible for these users, we focus on seamless user journeys for all users to maximise conversion.

A powerful system backed by a secure framework

Security is a very important aspect of any web application but especially important for e-commerce where financial transactions are made and customers need to feel safe and confident when shopping online with your company. Customers will naturally choose to make purchases from a website that they believe is secure.

Implementation of digital certificates, SSL encryption and providing PCI-compliant platforms are standard practices we observe when building e-commerce solutions. We strive to give your customers a positive and safe shopping experience, ultimately helping to strengthen your brand and promote customer loyalty.

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Scalable e-commerce that grows with your business

Having a powerful and dependable Content Management System is essential for successful e-commerce. We have experience with many different open source platforms like Magento, PrestaShop, Woocommerce and OpenCart. Each of these platforms have their own benefits and may be the preferred option for your e-commerce project but we have also developed our own, bespoke platform with powerful features that can be tailored to your exact requirements and it's flexible and agile enough to scale with your business.

e-commerce Content Management and Reporting

Reporting

Our reporting features gives you access to the financial details of your sales transactions, providing insightful business intelligence about your customers and the purchases they make. The reporting tools provide access to invaluable information that you can use to enhance customer relationships and target your marketing more effectively.

3rd-party system integration

We've integrated our e-commerce solutions with many existing 3rd-party systems and payment providers, allowing our clients to use the powerful features of our CMS alongside their existing systems for a seamless integration and no disruption to their workflow. The ability to integrate with your own in-house or proprietary business system will help to improve your operating efficiency, allowing data exchange between your different software applications.

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Case Study: Argos Jewellery

We’ve worked with many well-known brands, helping them to achieve success in e-commerce. Argos recently chose adigi to produce an e-commerce website for their new personalised jewellery website

Argos are one of the leading retailers in the UK, with stores throughout the country. They are committed to expanding their product ranges and markets and therefore required a fully responsive e-commerce website to launch the new personalised jewellery collection. Seeing the trend of personalisation on websites such as Not On The Highstreet, Argos saw this as the next step for their business, to capitalise on the fashion.

Read the case study

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