Responsive Website Design

Traditionally, websites have been optimised to fit desktop and laptop computer screens. With more and more people using smartphones, tablets and other mobile devices to browse websites, it is important that your visitors can get the information they need quickly and easily, with less scrolling and clicks ensuring a quality user experience.

The shift from the PC to mobile and tablet devices is obviously very real and meaningful. Increasingly, we are seeing more and more of our clients’ websites being accessed by smartphones and tablets.

Consumers are still using their computers for many of the core PC-centric activities. It’s estimated that around 73% of PC owners still use their PCs to browse the internet, for instance, compared to 61% and 53% for smartphones and tablets respectively. So there’s still a huge market for serving consumers accessing the internet through a desktop experience.

We’ve created a number responsive websites using frameworks such as Bootstrap, Foundation and Boilerplate for varying projects covering everything from simple sites to full e-commerce. These websites adapt to the end-user’s device, giving the best possible experience whether they are viewing the website on a PC, tablet or smartphone.

Benefits of a responsive website

  • Improved user experience
  • Single domain and entry point for users – no need for separate domains for mobile/full website
  • Greater visibility and engagement
  • Competitive advantage

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